| 1. | At this point , the advertising message can be directed at a very concrete audience to achieve very specific goals
在那个时候,广告信息能够对准具体的观众以达到明确的目标。 |
| 2. | Successful sites blend promotional and non - promotional information , indirectly delivering the advertising messages
成功运作的广告把促销宣传与其他内容融为一体，巧妙地把广告信息传递给大众。 |
| 3. | Analyzing the situation and identifying the problem that can be solved with an advertising message is the heart of strategic planning
分析状况并认识到那些借助广告信息可以解决的问题是策略性策划的核心。 |
| 4. | The purpose of targeting in advertising is to identify the group , or groups , which will provide the highest levels of response to an advertising message
锁定广告受众是为了找到能够对广告的信息做出最大的反应一个或多个群体。 |
| 5. | Do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that bombards consumers
可谓简便易行。做出一些看上去颇为怪异或特别的举动正好可以吸引某些媒体的关注，同时也能在纷繁复杂的广告 |
| 6. | For big companies , the idea is simple . do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that
做一些出格或怪异的举动，以此吸引媒体的关注，同时又能在狂轰乱炸的消费广告中脱颖而出。 |
| 7. | Directions : read the advertising message , and choose the best answer . move your mouse to any of the underlined words in the passage for its meaning in chinese
练习说明：阅读广告信息，并选择最佳答案。将光标移至带下划线的单词就能显示其中文意思。 |
| 8. | For submissions that came by electronic mail , we have removed advertising message , if any , contained in them . the contents of these submissions are otherwise published in their entirety
以电邮方式交来的意见书，如载有商业广告字句，我们都已把它们删除，意见书的原文内容则完整地刊登。 |
| 9. | For big companies , the idea is simple . do something outrageous or strange , grab some media attention and cut through the clutter of advertising messages that bombards consumers
做出一些看上去颇为怪异或特别的举动正好可以吸引某些媒体的关注，同时也能在纷繁复杂的广告信息中引起消费者的注意。 |
| 10. | A concept in media planning stipulating that a certain amount of exposure to an advertising message is necessary before it is effective . often used interchangeably with the term effective frequency
广告媒介策划中使用的概念.指受众必须有一定的广告暴露频率,广告才能发生效用.经常与有效频率交替使用 |
